An award-winning shampoo for color treated hair that maximizes color vibrancy while strengthening hair with daily shampooing.
Gently cleanses and strengthens. Repels UVA/UVB rays and other environmental aggressors and provides anti-fade protection to optimize color durability and retention. Keeps haircolor radiant with mirror-like shine.
2015 New Beauty Choice Award
2014 Readers’ Choice Shampoo for Color-Treated Hair
How To Use:
Apply to wet hair. Massage into a lather. Rinse thoroughly. For best results, follow with Color Extend Conditioner or Color Extend Rich Recovery.
FADE RESIST COMPLEX
Unsurpassed color protection and retention with micro-net and UV filters that lock in color and lock out color-fading aggressors.
Helps retain color.
UVA AND UVB FILTERS
Offers anti-fade protection.
Moisturizes and conditions hair.
Strengthens the hair fiber to prevent breakage.
Micro-Net, UVA and UVB Filters, Cranberry Oil, Ceramide